I’m a digital product designer based between Hangzhou and Barcelona, working with Alibaba-affiliated startups from their headquarters in China. I help teams adapt and reshape products for Western audiences by blending business context, cultural understanding and user-centered design.

My work combines clarity, analytical thinking and a flexible, empirical process informed by psychology, sociology, technology and AI when it makes the outcome smarter. I move comfortably between strategy and execution, bringing structure, intention and focus to complex challenges.

For me, design is a practical discipline: solving real problems with simplicity, ethics and a deep understanding of the people behind every interaction.