I started in physical product. After studying at Elisava, I worked as an industrial designer and led a Hackett London perfume on my own. Then an EU grant took me to Germany to research how 3D printing and process innovation could change industrial product design.

A master’s in UX moved me to digital. My thesis, REDO, won a Silver LAUS, a national design award from ADG-FAD.

Then a project in China came up and I went without a plan. Since then I’ve worked with startups in Hangzhou on products like Rakumart, Pikpop and Elosung. I’m not Chinese and I’m still learning the language, so I had to figure out how things work here as an outsider. That’s what lets me connect both sides.

Hangzhou also changed how I work. Everything moves fast here, and AI became how I keep up: I build design systems by talking to Claude and Figma. Forge comes from that. It’s a studio where the thinking stays human and AI runs the process, so the work moves fast and stays careful.